London – For the second year running, WHEB Asset Management has been named as ‘Best for Customers’ in B Corp’s ‘Best for World’ List. The company has been recognized as one of the companies creating the most positive overall impact for its customers.
B Corps are businesses that are verified by the nonprofit B Lab for their positive impact on people and planet and their vision that businesses can do good and turn a profit—has been gathering attention this year. To make the list, businesses must have earned a customer score in the top 10 per cent of more than 2,500 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and environment. One aspect taken into consideration is if a company’s product or service is designed to solve a social or environmental issue like increasing the flow of capital to purpose-driven enterprises.
WHEB Asset Management made the list thanks to practices which are embedded in WHEB’s business mission to advance sustainability and create prosperity through positive impact investments. “With more asset managers becoming B Corps, this growing community is demonstrating the positive impact investment firms can have and their businesses can truly be a force for good,” George Latham, Managing Partner at WHEB Asset Management said.
The world’s largest B Corp is Danone North America, which is owned by multinational food company Danone. “We believe it will be a huge advantage in the long run to embed B Corp criteria and thinking into our organization and business from the very beginning,” Deanna Bratter, director of sustainable development at Danone North America, said. Other large public companies, including Campbell’s, Procter and Gamble and Unilever, also own B Corp subsidiaries. Another famous name is Gap which joined the list of being a parent company to a B Corp subsidiary when women’s outdoor and fitness clothier Athleta certified in April. The company’s CFO, Chris Samway, led the effort, after meeting with leaders at the popular B Corp clothing and gear brand Patagonia.